McDonald’s Trust

So you’re a huge, American, multinational fast food chain who has been widely and publicly attacked because people are suspicious of your food and, frankly, suspicious of your organisation. You’ve listened to what’s being said, reacted to the onslaught, made big calls, changed a lot of what you do and how you do it. And yet online and tabloid rumours still position you as the posterboy for the UK’s fast food ills. An image that the conventional tactics of a positive PR push and weighty ‘food quality’ advertising prove powerless to counter. So what do you do next? Read more…

Muller ‘Lead a Muller Life’

Müller was an original disruptor; launched into the UK short life dairy products market in 1987, a series of delicious products and innovative product design meant that by 1992 Muller was market leader and by 2004, they had 40% market share and 73% penetration. Now more than 170,000 Müller products are consumed every hour in the UK!

So the challenge wasn’t to recruit new consumers, but to persuade existing consumers to buy more. With a wide range of products, Müller needed a brand idea that sold both health-based yogurts and as well as more indulgent ones, in a market that was becoming increasingly health-obsessed. Read more…

Muller ‘Lid Lickers’

‘Lead A Müller Life’ was a marketing and communications idea that sought to establish an emotional role for Muller in people’s lives through the goodness of yogurt, and was expressed in a way that gave the Müller brand the scale, personality, and attitude of a snacking brand. In the three years since launch however, the world had moved on. Increasing marketing savvy and consumer cynicism meant that we needed to find a new device to introduce our range of products and messagesRead more…

Sony PlayStation 3

PlayStation3 is a wonderful and very expensive piece of technology. A £425 entertainment supercomputer that shifts PlayStation out of the gaming market and into digital entertainment.

Unfortunately, the main competitor is half the price, and lots of big brands are converging on this market – and they’re spending big to win. Our challenge was to help successfully launch PS3 into the market. Read more…