Luxury ice cream has always been a popular choice when it comes to an indulgent treat and nothing fits the bill better than Häagen-Dazs, the UK’s most widely recognised luxury ice cream brand*, from General Mills UK. The superior taste and quality credentials of Häagen-Dazs are communicated to consumers via TBWA\LONDON advertising, developed for the UK market and part of Europe. TBWA\LONDON is currently developing a new brand and communication campaign.Watch this space in 2008. *Source: IPSOS