Dede is our Executive Creative Director. In his native Brazil he was a novelist, sitcom writer and, most importantly, ECD of TBWA\LewLara. Now he’s here in London where his deep humanity and insightful creativity is the driving force behind our disruptive creativity. Dede says “At its simplest Disruption means looking at what your brands competitors are doing, then doing something completely different to make its product strengths famous.” His neck is very hairy.