8 articles tagged with ‘advertising campaign’.
How do you persuade a nation of young British women who drink alcohol every night that they are harming themselves?
This week we celebrate scooping Silver in the Film category at Cannes for our adidas ‘safety’ campaign.
adidas created a range of safety gear for Japanese workers in the 80s. We created an original protagonist who would clearly need adidas SAFETY gear. It all makes sense when you think about the idea of a break up service. Clearly a dangerous job, definitely Japanese and highly original.
We’re delighted that Lee Clow has been named number 32 in Fast Company magazine’s June edition - the 100 Most Creative People in Business. The list is pretty astonishing.
Rounding out the top 10 are Shai Agassi, CEO, Better Place; Reed Hastings, CEO, Netflix; Rich Ross, President, Disney Channels Worldwide; Tero Ojanpero, EVP, Nokia; Sandy Bodecker, VP of Global Design, Nike; Michele Ganeless, President, Comedy Central; Jon Rubenstein, Executive Chairman, Palm; and James Schamus, CEO, Focus Features. For the rest of the list and rich multimedia profiles of the 100 Most Creative People in Business, go to
www.fastcompany.com beginning Monday, May 18. The June issue of Fast Company is on newsstands now.
We are excited to announce that we have appointed Mark Hunter as our new Executive Creative Director. Mark, formerly of EuroRSCG, is a kindred spirit who embraces both our commitment to creating disruptive and culturally relevant work, and our belief in Media Arts.
He is best known for his work as Creative Director on the Nike business at Wieden + Kennedy Amsterdam, where along with overseeing the launch of Nike Dance – which became the company’s fastest growing category - and the re-launch of the iconic Nike Air, Mark led the development of the acclaimed ‘Joga Bonito’ World Cup ‘06 work, Nike’s first truly global interactive campaign and the template for all future initiatives.
With the barrage of opportunities to talk to people afforded by the growth of the social web, TBWA\ Staniforth PR CEO Rob Brown has published the ultimate guide to harnessing these media arts tools to our clients’ advantage.
To win one ‘Global Agency of the Year 2008’ accolade was good. To win a second is worth a little celebratory drink. This month TBWA was named both Adweek AND AdAge global agency of the year.
TBWA\LONDON has created a through the line campaign for E.ON, one of the UK’s leading power and gas companies, which will run across TV, press, poster and online.
We’ve just launched new creative for Nissan to support its ‘URBANPROOF’ campaign for the Nissan Qashqai model. Running throughout the month of March TBWA\LONDON is set to doodle all over London’s key entertainment listings pages in Time Out and Metro.
The creative features a series of hand drawn