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9 articles tagged with ‘co-creation’.
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Muller ‘Lid Lickers’
‘Lead A Müller Life’ was a marketing and communications idea that sought to establish an emotional role for Muller in people’s lives through the goodness of yogurt, and was expressed in a way that gave the Müller brand the scale, personality, and attitude of a snacking brand. In the three years since launch however, the world had moved on. Increasing marketing savvy and consumer cynicism meant that we needed to find a new device to introduce our range of products and messagesRead more…
McDonald’s Trust
So you’re a huge, American, multinational fast food chain who has been widely and publicly attacked because people are suspicious of your food and, frankly, suspicious of your organisation. You’ve listened to what’s being said, reacted to the onslaught, made big calls, changed a lot of what you do and how you do it. And yet online and tabloid rumours still position you as the posterboy for the UK’s fast food ills. An image that the conventional tactics of a positive PR push and weighty ‘food quality’ advertising prove powerless to counter. So what do you do next? Read more…
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Skittles Co-creation Campaign
December\2007
Skittles are the colourful sweets that spark your imagination.
In recognition of the fact that people taste Skittles in colours rather than flavours, we had fun in the summer creating a series of online and TV ads that gave personality to the Skittles colours.
During this campaign we ran a competition …
Adidas ‘London Marathon’ Poster Campaign
April\2007
As the London Marathon is all about the runners, we wanted to celebrate adidas’s belief that Impossible is nothing through the personal challenge faced by those attempting to run the London marathon.
Muller 1-100
April\2007
For the next stage of Muller’s ‘Love Life’ campaign, rather than just tell people what a Müller life was, we wanted to find people who already lived the life, and let them spread our word
So we went out to audition and find one hundred real people aged 1-100 with …
Adidas ‘Blue Day Out’
August\2006
Blue day out - an event for Chelsea players and fans alike, the aim of which was to create the largest ever team photo.
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Lee Clow - Top 100 Most Creative People in Business
18\05\2009
We’re delighted that Lee Clow has been named number 32 in Fast Company magazine’s June edition - the 100 Most Creative People in Business. The list is pretty astonishing.
Rounding out the top 10 are Shai Agassi, CEO, Better Place; Reed Hastings, CEO, Netflix; Rich Ross, President, Disney Channels Worldwide; Tero Ojanpero, EVP, Nokia; Sandy Bodecker, VP of Global Design, Nike; Michele Ganeless, President, Comedy Central; Jon Rubenstein, Executive Chairman, Palm; and James Schamus, CEO, Focus Features. For the rest of the list and rich multimedia profiles of the 100 Most Creative People in Business, go to
www.fastcompany.com beginning Monday, May 18. The June issue of Fast Company is on newsstands now.
We welcome Mark Hunter as our new ECD
29\04\2009
We are excited to announce that we have appointed Mark Hunter as our new Executive Creative Director. Mark, formerly of EuroRSCG, is a kindred spirit who embraces both our commitment to creating disruptive and culturally relevant work, and our belief in Media Arts.
He is best known for his work as Creative Director on the Nike business at Wieden + Kennedy Amsterdam, where along with overseeing the launch of Nike Dance – which became the company’s fastest growing category - and the re-launch of the iconic Nike Air, Mark led the development of the acclaimed ‘Joga Bonito’ World Cup ‘06 work, Nike’s first truly global interactive campaign and the template for all future initiatives.
TBWA - Agency of the Year. Times Two.
01\02\2009
To win one ‘Global Agency of the Year 2008’ accolade was good. To win a second is worth a little celebratory drink. This month TBWA was named both Adweek AND AdAge global agency of the year.