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6 articles tagged with ‘co-creation’.
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Muller ‘Lid Lickers’
‘Lead A Müller Life’ was a marketing and communications idea that sought to establish an emotional role for Muller in people’s lives through the goodness of yogurt, and was expressed in a way that gave the Müller brand the scale, personality, and attitude of a snacking brand. In the three years since launch however, the world had moved on. Increasing marketing savvy and consumer cynicism meant that we needed to find a new device to introduce our range of products and messagesRead more…
McDonald’s Trust
So you’re a huge, American, multinational fast food chain who has been widely and publicly attacked because people are suspicious of your food and, frankly, suspicious of your organisation. You’ve listened to what’s being said, reacted to the onslaught, made big calls, changed a lot of what you do and how you do it. And yet online and tabloid rumours still position you as the posterboy for the UK’s fast food ills. An image that the conventional tactics of a positive PR push and weighty ‘food quality’ advertising prove powerless to counter. So what do you do next? Read more…
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Skittles Co-creation Campaign
December\2007
Skittles are the colourful sweets that spark your imagination.
In recognition of the fact that people taste Skittles in colours rather than flavours, we had fun in the summer creating a series of online and TV ads that gave personality to the Skittles colours.
Adidas ‘London Marathon’ Poster Campaign
April\2007
As the London Marathon is all about the runners, we wanted to celebrate adidas’s belief that Impossible is nothing through the personal challenge faced by those attempting to run the London marathon.
Muller 1-100
April\2007
For the next stage of Muller’s ‘Love Life’ campaign, rather than just tell people what a Müller life was, we wanted to find people who already lived the life, and let them spread our word
Adidas ‘Blue Day Out’
August\2006
Blue day out - an event for Chelsea players and fans alike, the aim of which was to create the largest ever team photo.