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8 articles tagged with ‘digital’.
CASE\NOTES
Sony PlayStation 3
PlayStation3 is a wonderful and very expensive piece of technology. A £425 entertainment supercomputer that shifts PlayStation out of the gaming market and into digital entertainment.
Unfortunately, the main competitor is half the price, and lots of big brands are converging on this market – and they’re spending big to win. Our challenge was to help successfully launch PS3 into the market. Read more…
McDonald’s Trust
So you’re a huge, American, multinational fast food chain who has been widely and publicly attacked because people are suspicious of your food and, frankly, suspicious of your organisation. You’ve listened to what’s being said, reacted to the onslaught, made big calls, changed a lot of what you do and how you do it. And yet online and tabloid rumours still position you as the posterboy for the UK’s fast food ills. An image that the conventional tactics of a positive PR push and weighty ‘food quality’ advertising prove powerless to counter. So what do you do next? Read more…
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Skittles ‘Go Skittle Yourself’
June\2007
For the summer of 2007 we created a campaign to celebrate the fun you can have with Skittles colours.
Muller 1-100
April\2007
For the next stage of Muller’s ‘Love Life’ campaign, rather than just tell people what a Müller life was, we wanted to find people who already lived the life, and let them spread our word
PlayStation 3 ‘This Is Living’
March\2007
Designed to be as entertaining, interactive and evolving as the product itself, our multi-media campaign ‘This Is Living’ for the launch of PS3, invites an audience of entertainment enthusiasts into a multi-character drama.
Nivea ‘Good-bye Cellulite’
March\2007
We needed to launch NIVEA Body’s Goodbye Cellulite cream and wanted to do it in a way that was true to how real women talked about anti cellulite solutions.
Qashqai Car Games
January\2007
In January 2007, Nissan was preparing to launch its brand new model, the Nissan QASHQAI. A large TV and print campaign was planned for the spring, but we first needed to make the QASHQAI’s unpronounceable name famous.
McDonald’s ‘Make Up Your Own Mind’
January\2007
As a brand facing real trust issues about the quality of its product with British mums, McDonald’s and TBWA developed a campaign which, rather than asking people to believe us, let them make up their own minds.