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14 articles tagged with ‘digital’.

CASE\NOTES

Sony PlayStation 3

Sony PlayStation 3

PlayStation3 is a wonderful and very expensive piece of technology. A £425 entertainment supercomputer that shifts PlayStation out of the gaming market and into digital entertainment.

Unfortunately, the main competitor is half the price, and lots of big brands are converging on this market – and they’re spending big to win. Our challenge was to help successfully launch PS3 into the market. Read more…

McDonald’s Trust

McDonald’s Trust

So you’re a huge, American, multinational fast food chain who has been widely and publicly attacked because people are suspicious of your food and, frankly, suspicious of your organisation. You’ve listened to what’s being said, reacted to the onslaught, made big calls, changed a lot of what you do and how you do it. And yet online and tabloid rumours still position you as the posterboy for the UK’s fast food ills. An image that the conventional tactics of a positive PR push and weighty ‘food quality’ advertising prove powerless to counter. So what do you do next? Read more…

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Drink Like a Man Print ad.jpg

May\2008

How do you persuade a nation of young British women who drink alcohol every night that they are harming themselves?

wild west

June\2007

For the summer of 2007 we created a campaign to celebrate the fun you can have with Skittles colours.

With the help of Aardman (the guys behind Wallace and gromit) we produced 5 Tv ads and 20 more ads that lived online at www.goskittleyourself.com

The ads are fun and whacky, …

Muller Lid Lickers

April\2007

For the next stage of Muller’s ‘Love Life’ campaign, rather than just tell people what a Müller life was, we wanted to find people who already lived the life, and let them spread our word

So we went out to audition and find one hundred real people aged 1-100 with …

TGS-SYPS540-060_beam.mov

March\2007

Designed to be as entertaining, interactive and evolving as the product itself, our multi-media campaign ‘This Is Living’ for the launch of PS3, invites an audience of entertainment enthusiasts into a multi-character drama.

Good-Bye Cellulite ‘Gospel Poster’

March\2007

We needed to launch NIVEA Body’s Goodbye Cellulite cream and wanted to do it in a way that was true to how real women talked about anti cellulite solutions.

HomePage

January\2007

In January 2007, Nissan was preparing to launch its brand new model, the Nissan QASHQAI. A large TV and print campaign was planned for the spring, but we first needed to make the QASHQAI’s unpronounceable name famous.

Charlotte Haile - Chicken McNugget

January\2007

As a brand facing real trust issues about the quality of its product with British mums, McDonald’s and TBWA developed a campaign which, rather than asking people to believe us, let them make up their own minds.

TALK\

Do the Skittle Skuffle

12\08\2009

In August 2009, Skittles launched a new online experience: Skittle Skuffle. Skittle Skuffle is an animated webgame that lets you create avatars and challenge them against friends, family, work colleagues, people in your social network.

You can use your social networks such as Facebook and Twitter to gather fans who will add points to your Skittler and help you to win.

Best of all, the overall winner will get to see their final victory broadcast onto the enormous billboard at Piccadilly Circus.

http://www.goskittleyourself.com

Hold the FA Cup in your own lounge

28\05\2009

This season E.ON embarked on a mission to bring families and football together through the magic of The FA Cup. We built a website to house the campaign so families could go and enjoy a host of interactive family games and prizes offered by E.ON. The campaign ended with the creation of The Virtual FA Cup, giving families the chance to hold a life-like hologram of the famous trophy, superimpose themselves into Wembley and then send their pictures and recordings to friends and family.

We welcome Mark Hunter as our new ECD

29\04\2009

We are excited to announce that we have appointed Mark Hunter as our new Executive Creative Director. Mark, formerly of EuroRSCG, is a kindred spirit who embraces both our commitment to creating disruptive and culturally relevant work, and our belief in Media Arts.

He is best known for his work as Creative Director on the Nike business at Wieden + Kennedy Amsterdam, where along with overseeing the launch of Nike Dance – which became the company’s fastest growing category - and the re-launch of the iconic Nike Air, Mark led the development of the acclaimed ‘Joga Bonito’ World Cup ‘06 work, Nike’s first truly global interactive campaign and the template for all future initiatives.

TBWA - Agency of the Year. Times Two.

01\02\2009

To win one ‘Global Agency of the Year 2008’ accolade was good. To win a second is worth a little celebratory drink. This month TBWA was named both Adweek AND AdAge global agency of the year.

TBWA launches new site for Nivea

19\06\2008

TBWA\LONDON and digital agency Skive have created a great looking microsite for Nivea Sun ‘Lighten Up’.

We created a site that encapsulated the feel good factor of summer while still promoting the importance of sun protection.