TAGS\
3 articles tagged with ‘food’.
WORK\
Häagen-Dazs ‘Slow Melt’
July\2005
Consumers’ relationship with Häagen-Dazs ice-cream is far more emotional than one would think.We learnt that the ultimate pleasure for our target is one that evokes an intense sensory experience - one that lasts longer.TBWA\LONDON developed a campaign around that single-minded message: “The Longer Lasting Pleasure”.
TALK\
Häagen-Dazs teams up with top chef Blumenthal
18\10\2007
Häagen-Dazs is hoping to enhance its status as a luxury, premium ice cream even further through a partnership with Heston Blumenthal, chef and proprietor of triple Michelin-starred restaurant The Fat Duck.
‘Slow Melt Baileys’ re-launch before Christmas
26\09\2007
General Mills UK is generating new sales momentum for Häagen-Dazs with TV advertising that will boost awareness and drive retail demand at the start of the peak season for ‘treating’.