TAGS\
13 articles tagged with ‘integrated’.
CASE\NOTES
Muller ‘Lid Lickers’
‘Lead A Müller Life’ was a marketing and communications idea that sought to establish an emotional role for Muller in people’s lives through the goodness of yogurt, and was expressed in a way that gave the Müller brand the scale, personality, and attitude of a snacking brand. In the three years since launch however, the world had moved on. Increasing marketing savvy and consumer cynicism meant that we needed to find a new device to introduce our range of products and messagesRead more…
Sony PlayStation 3
PlayStation3 is a wonderful and very expensive piece of technology. A £425 entertainment supercomputer that shifts PlayStation out of the gaming market and into digital entertainment.
Unfortunately, the main competitor is half the price, and lots of big brands are converging on this market – and they’re spending big to win. Our challenge was to help successfully launch PS3 into the market. Read more…
McDonald’s Trust
So you’re a huge, American, multinational fast food chain who has been widely and publicly attacked because people are suspicious of your food and, frankly, suspicious of your organisation. You’ve listened to what’s being said, reacted to the onslaught, made big calls, changed a lot of what you do and how you do it. And yet online and tabloid rumours still position you as the posterboy for the UK’s fast food ills. An image that the conventional tactics of a positive PR push and weighty ‘food quality’ advertising prove powerless to counter. So what do you do next? Read more…
WORK\
E.ON See it and Save it
April\2008
On behalf of E. ON we created a through-the-line campaign which runs across TV, press, poster and online.
E.ON EasyGreen ‘Animals’
October\2007
‘Animals’ Part 1 and 2, both part of an integrated campaign for E. ON to launch and drive awareness ‘EasyGreen’ a new green electricity product for businesses, which offers 100% renewable electricity.
Skittles ‘Go Skittle Yourself’
June\2007
For the summer of 2007 we created a campaign to celebrate the fun you can have with Skittles colours.
E.ON ‘Wind of Change’
June\2007
‘Seaside’ and ‘Sycamore’ are part of the ‘Wind of Change’ integrated campaign which highlights E. ON’s unique and progressive stance on renewable energy.
Muller 1-100
April\2007
For the next stage of Muller’s ‘Love Life’ campaign, rather than just tell people what a Müller life was, we wanted to find people who already lived the life, and let them spread our word
PlayStation 3 ‘This Is Living’
March\2007
Designed to be as entertaining, interactive and evolving as the product itself, our multi-media campaign ‘This Is Living’ for the launch of PS3, invites an audience of entertainment enthusiasts into a multi-character drama.
Qashqai Car Games
January\2007
In January 2007, Nissan was preparing to launch its brand new model, the Nissan QASHQAI. A large TV and print campaign was planned for the spring, but we first needed to make the QASHQAI’s unpronounceable name famous.
McDonald’s ‘Make Up Your Own Mind’
January\2007
As a brand facing real trust issues about the quality of its product with British mums, McDonald’s and TBWA developed a campaign which, rather than asking people to believe us, let them make up their own minds.
Adidas ‘Blue Day Out’
August\2006
Blue day out - an event for Chelsea players and fans alike, the aim of which was to create the largest ever team photo.
TALK\
TBWA\LONDON Launches New E.ON ‘EasyGreen’ Campaign
26\10\2007
Today we are launching a new integrated campaign for E. ON, one of the UK’s leading electricity and gas companies, to launch and drive awareness of ‘EasyGreen’ a new green electricity product for businesses, which offers 100% renewable electricity.