TAGS\
18 articles tagged with ‘integrated’.
CASE\NOTES
Muller ‘Lid Lickers’
‘Lead A Müller Life’ was a marketing and communications idea that sought to establish an emotional role for Muller in people’s lives through the goodness of yogurt, and was expressed in a way that gave the Müller brand the scale, personality, and attitude of a snacking brand. In the three years since launch however, the world had moved on. Increasing marketing savvy and consumer cynicism meant that we needed to find a new device to introduce our range of products and messagesRead more…
Sony PlayStation 3
PlayStation3 is a wonderful and very expensive piece of technology. A £425 entertainment supercomputer that shifts PlayStation out of the gaming market and into digital entertainment.
Unfortunately, the main competitor is half the price, and lots of big brands are converging on this market – and they’re spending big to win. Our challenge was to help successfully launch PS3 into the market. Read more…
McDonald’s Trust
So you’re a huge, American, multinational fast food chain who has been widely and publicly attacked because people are suspicious of your food and, frankly, suspicious of your organisation. You’ve listened to what’s being said, reacted to the onslaught, made big calls, changed a lot of what you do and how you do it. And yet online and tabloid rumours still position you as the posterboy for the UK’s fast food ills. An image that the conventional tactics of a positive PR push and weighty ‘food quality’ advertising prove powerless to counter. So what do you do next? Read more…
WORK\
Drink Like A Man
May\2008
How do you persuade a nation of young British women who drink alcohol every night that they are harming themselves?
E.ON See it and Save it
April\2008
On behalf of E.ON we created a through-the-line campaign which runs across TV, press, poster and online.
E.ON EasyGreen ‘Animals’
October\2007
‘Animals’ Part 1 and 2, both part of an integrated campaign for E.ON to launch and drive awareness ‘EasyGreen’ a new green electricity product for businesses, which offers 100% renewable electricity.
E.ON ‘Wind of Change’
June\2007
‘Seaside’ and ‘Sycamore’ are part of the ‘Wind of Change’ integrated campaign which highlights E.ON’s unique and progressive stance on renewable energy.
Skittles ‘Go Skittle Yourself’
June\2007
For the summer of 2007 we created a campaign to celebrate the fun you can have with Skittles colours.
With the help of Aardman (the guys behind Wallace and gromit) we produced 5 Tv ads and 20 more ads that lived online at www.goskittleyourself.com
The ads are fun and whacky, …
Muller 1-100
April\2007
For the next stage of Muller’s ‘Love Life’ campaign, rather than just tell people what a Müller life was, we wanted to find people who already lived the life, and let them spread our word
So we went out to audition and find one hundred real people aged 1-100 with …
PlayStation 3 ‘This Is Living’
March\2007
Designed to be as entertaining, interactive and evolving as the product itself, our multi-media campaign ‘This Is Living’ for the launch of PS3, invites an audience of entertainment enthusiasts into a multi-character drama.
McDonald’s ‘Make Up Your Own Mind’
January\2007
As a brand facing real trust issues about the quality of its product with British mums, McDonald’s and TBWA developed a campaign which, rather than asking people to believe us, let them make up their own minds.
Qashqai Car Games
January\2007
In January 2007, Nissan was preparing to launch its brand new model, the Nissan QASHQAI. A large TV and print campaign was planned for the spring, but we first needed to make the QASHQAI’s unpronounceable name famous.
Adidas ‘Blue Day Out’
August\2006
Blue day out - an event for Chelsea players and fans alike, the aim of which was to create the largest ever team photo.
TALK\
Lee Clow - Top 100 Most Creative People in Business
18\05\2009
We’re delighted that Lee Clow has been named number 32 in Fast Company magazine’s June edition - the 100 Most Creative People in Business. The list is pretty astonishing.
Rounding out the top 10 are Shai Agassi, CEO, Better Place; Reed Hastings, CEO, Netflix; Rich Ross, President, Disney Channels Worldwide; Tero Ojanpero, EVP, Nokia; Sandy Bodecker, VP of Global Design, Nike; Michele Ganeless, President, Comedy Central; Jon Rubenstein, Executive Chairman, Palm; and James Schamus, CEO, Focus Features. For the rest of the list and rich multimedia profiles of the 100 Most Creative People in Business, go to
www.fastcompany.com beginning Monday, May 18. The June issue of Fast Company is on newsstands now.
CEO Rob Brown Launches new book on PR and the Social Web
15\04\2009
With the barrage of opportunities to talk to people afforded by the growth of the social web, TBWA\ Staniforth PR CEO Rob Brown has published the ultimate guide to harnessing these media arts tools to our clients’ advantage.
TBWA Worldhealth Launches
17\03\2009
This week we announced the launch of TBWA\ Worldhealth, a healthcare agency created from the merger of Paling Walter healthcare specialists into the TBWA\ UK Group. This formalises a close working partnership which we’ve had with Paling Walters for several years, and we’re excited about this unique offering we can give our clients, where consumer and medical specialists can work closely together.
TBWA - Agency of the Year. Times Two.
01\02\2009
To win one ‘Global Agency of the Year 2008’ accolade was good. To win a second is worth a little celebratory drink. This month TBWA was named both Adweek AND AdAge global agency of the year.
TBWA\LONDON Launches New E.ON ‘EasyGreen’ Campaign
26\10\2007
Today we are launching a new integrated campaign for E.ON, one of the UK’s leading electricity and gas companies, to launch and drive awareness of ‘EasyGreen’ a new green electricity product for businesses, which offers 100% renewable electricity.