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5 articles tagged with ‘müller’.
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Muller ‘Lid Lickers’
‘Lead A Müller Life’ was a marketing and communications idea that sought to establish an emotional role for Muller in people’s lives through the goodness of yogurt, and was expressed in a way that gave the Müller brand the scale, personality, and attitude of a snacking brand. In the three years since launch however, the world had moved on. Increasing marketing savvy and consumer cynicism meant that we needed to find a new device to introduce our range of products and messagesRead more…
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Muller Milk Relay
July\2008
We wanted to tell people that Müller is proud to be a dairy. The creative idea concentrated on a Milk Relay.
Muller 1-100
April\2007
For the next stage of Muller’s ‘Love Life’ campaign, rather than just tell people what a Müller life was, we wanted to find people who already lived the life, and let them spread our word
So we went out to audition and find one hundred real people aged 1-100 with …
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TBWA highlights Muller’s Local Credentials
25\07\2008
TBWA\LONDON’s new campaign for Müller is all about the word of the moment, ‘local.’ Consumer awareness of Müller’s local credentials is low - not only are Müller yogurts produced in the UK, but the milk that’s used only travels 30 miles to the factory, and can therefore be taken …
New Müller® TV campaign stars 100-year-old as one of 100 ‘Lid Lickers’ recruited from the general public
01\05\2007
Müller®, the UK’s leading yogurt brand, is launching a new brand campaign, created by TBWA\LONDON, which will feature 100 members of the public - one of every age from a one year old to a 100 year old.