TAGS\
11 articles tagged with ‘online’.
CASE\NOTES
McDonald’s Trust
So you’re a huge, American, multinational fast food chain who has been widely and publicly attacked because people are suspicious of your food and, frankly, suspicious of your organisation. You’ve listened to what’s being said, reacted to the onslaught, made big calls, changed a lot of what you do and how you do it. And yet online and tabloid rumours still position you as the posterboy for the UK’s fast food ills. An image that the conventional tactics of a positive PR push and weighty ‘food quality’ advertising prove powerless to counter. So what do you do next? Read more…
WORK\
Drink Like A Man
May\2008
How do you persuade a nation of young British women who drink alcohol every night that they are harming themselves?
Do The Green Thing
November\2007
TBWA\LONDON are the latest creative outfit to wave it around for Green Thing. “Well if we’re gonna encourage people to turn their lights off early,” they said to us, “we should video a man dancing around in the dark wearing nothing but a glow-in-the-dark condom, obviously.” It made perfect …
Skittles ‘Go Skittle Yourself’
June\2007
For the summer of 2007 we created a campaign to celebrate the fun you can have with Skittles colours.
With the help of Aardman (the guys behind Wallace and gromit) we produced 5 Tv ads and 20 more ads that lived online at www.goskittleyourself.com
The ads are fun and whacky, …
PlayStation 3 ‘This Is Living’
March\2007
Designed to be as entertaining, interactive and evolving as the product itself, our multi-media campaign ‘This Is Living’ for the launch of PS3, invites an audience of entertainment enthusiasts into a multi-character drama.
Nivea ‘Good-bye Cellulite’
March\2007
We needed to launch NIVEA Body’s Goodbye Cellulite cream and wanted to do it in a way that was true to how real women talked about anti cellulite solutions.
Qashqai Car Games
January\2007
In January 2007, Nissan was preparing to launch its brand new model, the Nissan QASHQAI. A large TV and print campaign was planned for the spring, but we first needed to make the QASHQAI’s unpronounceable name famous.
TALK\
Lee Clow - Top 100 Most Creative People in Business
18\05\2009
We’re delighted that Lee Clow has been named number 32 in Fast Company magazine’s June edition - the 100 Most Creative People in Business. The list is pretty astonishing.
Rounding out the top 10 are Shai Agassi, CEO, Better Place; Reed Hastings, CEO, Netflix; Rich Ross, President, Disney Channels Worldwide; Tero Ojanpero, EVP, Nokia; Sandy Bodecker, VP of Global Design, Nike; Michele Ganeless, President, Comedy Central; Jon Rubenstein, Executive Chairman, Palm; and James Schamus, CEO, Focus Features. For the rest of the list and rich multimedia profiles of the 100 Most Creative People in Business, go to
www.fastcompany.com beginning Monday, May 18. The June issue of Fast Company is on newsstands now.
CEO Rob Brown Launches new book on PR and the Social Web
15\04\2009
With the barrage of opportunities to talk to people afforded by the growth of the social web, TBWA\ Staniforth PR CEO Rob Brown has published the ultimate guide to harnessing these media arts tools to our clients’ advantage.
We’re doing the ‘Green Thing’
02\11\2007
We have just launched the latest viral campaign for ‘Green Thing’, a new community that aims to make it easy and more enjoyable to be a bit greener, through monthly suggestions of Green Things to do.
Nissan creates subversive Urban Sports Universe to launch Qashqai Car
16\12\2006
Nissan has announced that it’s undertaking a unique approach to pre-launch its latest car, a compact crossover named QASHQAI — by creating a whole universe around a fictitious urban sport named QASHQAI Car Games.