Skittles Co-creation Campaign

December\2007

Skittles are the colourful sweets that spark your imagination.

In recognition of the fact that people taste Skittles in colours rather than flavours, we had fun in the summer creating a series of online and TV ads that gave personality to the Skittles colours.

During this campaign we ran a competition …

Skittles ‘Go Skittle Yourself’

June\2007

For the summer of 2007 we created a campaign to celebrate the fun you can have with Skittles colours.

With the help of Aardman (the guys behind Wallace and gromit) we produced 5 Tv ads and 20 more ads that lived online at www.goskittleyourself.com

The ads are fun and whacky, …

Do the Skittle Skuffle

12\08\2009

In August 2009, Skittles launched a new online experience: Skittle Skuffle. Skittle Skuffle is an animated webgame that lets you create avatars and challenge them against friends, family, work colleagues, people in your social network.

You can use your social networks such as Facebook and Twitter to gather fans who will add points to your Skittler and help you to win.

Best of all, the overall winner will get to see their final victory broadcast onto the enormous billboard at Piccadilly Circus.

http://www.goskittleyourself.com

Skittles puts user-generated content at centre of new campaign from TBWA\LONDON

13\07\2007

Skittles is putting user-generated content at the centre of a new campaign for Mars confectionary brand Skittles. Created by TBWA\LONDON, the campaign will break on national TV on 15th July with 5 playful and entertaining executions that are centred on the 5 colours found in a packet of Skittles.