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3 articles tagged with ‘this is living’.
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Sony PlayStation 3
PlayStation3 is a wonderful and very expensive piece of technology. A £425 entertainment supercomputer that shifts PlayStation out of the gaming market and into digital entertainment.
Unfortunately, the main competitor is half the price, and lots of big brands are converging on this market – and they’re spending big to win. Our challenge was to help successfully launch PS3 into the market. Read more…
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PlayStation 3 ‘This Is Living’
March\2007
Designed to be as entertaining, interactive and evolving as the product itself, our multi-media campaign ‘This Is Living’ for the launch of PS3, invites an audience of entertainment enthusiasts into a multi-character drama.
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TBWA\LONDON Launches Ambitious multi-media campaign for PS3
05\03\2007
Sony PlayStation is this week unveiling an ambitious multi-media campaign, created by TBWA\LONDON, for the launch of its entertainment supercomputer - the PlayStation 3.