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21 articles tagged with ‘tv’.
CASE\NOTES
Muller ‘Lid Lickers’
‘Lead A Müller Life’ was a marketing and communications idea that sought to establish an emotional role for Muller in people’s lives through the goodness of yogurt, and was expressed in a way that gave the Müller brand the scale, personality, and attitude of a snacking brand. In the three years since launch however, the world had moved on. Increasing marketing savvy and consumer cynicism meant that we needed to find a new device to introduce our range of products and messagesRead more…
Sony PlayStation 3
PlayStation3 is a wonderful and very expensive piece of technology. A £425 entertainment supercomputer that shifts PlayStation out of the gaming market and into digital entertainment.
Unfortunately, the main competitor is half the price, and lots of big brands are converging on this market – and they’re spending big to win. Our challenge was to help successfully launch PS3 into the market. Read more…
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Pedigree Joint Care
January\2008
Pedigree is ‘re-launching’ its award-winning JointCare product in early 2008, targeting those dog owners whose dogs suffer from joint pain and arthritis.
Lockets Bigger Soothing Centre
December\2007
In winter of 2007 we wanted to tell consumers that Lockets now has an even bigger soothing centre than before, helping to get you through the British Winter.
Skittles Co-creation Campaign
December\2007
Skittles are the colourful sweets that spark your imagination.
In recognition of the fact that people taste Skittles in colours rather than flavours, we had fun in the summer creating a series of online and TV ads that gave personality to the Skittles colours.
During this campaign we ran a competition …
Galaxy Mistletoe Kisses
November\2007
A magical TV campaign for new Galaxy Mistletoe Kisses. The ad aims to create a timeless, beautiful fairytale.
E.ON EasyGreen ‘Animals’
October\2007
‘Animals’ Part 1 and 2, both part of an integrated campaign for E.ON to launch and drive awareness ‘EasyGreen’ a new green electricity product for businesses, which offers 100% renewable electricity.
Nissan Navara Sponsors Soccer AM
July\2007
The Nissan Navara is the proud new sponsor of Sky’s Soccer AM for the 2007/08 football season.
Starburst TV Spots
June\2007
This summer Starburst created the Scarecrow ad to deliver its ‘real fruit juice’ message with a nostalgic, summery feel.
Starburst Choozers
June\2007
This summer Starburst launched new Choozers. We created an ad to show how much the chew sweets really do ‘ooze’.
E.ON ‘Wind of Change’
June\2007
‘Seaside’ and ‘Sycamore’ are part of the ‘Wind of Change’ integrated campaign which highlights E.ON’s unique and progressive stance on renewable energy.
Etihad
June\2007
As a young airline Etihad wanted to generate a hype around its award winning flat bed, and the luxury service which made it the best new airline.
Skittles ‘Go Skittle Yourself’
June\2007
For the summer of 2007 we created a campaign to celebrate the fun you can have with Skittles colours.
With the help of Aardman (the guys behind Wallace and gromit) we produced 5 Tv ads and 20 more ads that lived online at www.goskittleyourself.com
The ads are fun and whacky, …
Muller 1-100
April\2007
For the next stage of Muller’s ‘Love Life’ campaign, rather than just tell people what a Müller life was, we wanted to find people who already lived the life, and let them spread our word
So we went out to audition and find one hundred real people aged 1-100 with …
Nivea ‘Good-bye Cellulite’
March\2007
We needed to launch NIVEA Body’s Goodbye Cellulite cream and wanted to do it in a way that was true to how real women talked about anti cellulite solutions.
Häagen-Dazs ‘Slow Melt’
July\2005
Consumers’ relationship with Häagen-Dazs ice-cream is far more emotional than one would think.We learnt that the ultimate pleasure for our target is one that evokes an intense sensory experience - one that lasts longer.TBWA\LONDON developed a campaign around that single-minded message: “The Longer Lasting Pleasure”.
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TBWA scoops silver at Cannes for adidas
29\06\2009
This week we celebrate scooping Silver in the Film category at Cannes for our adidas ‘safety’ campaign.
adidas created a range of safety gear for Japanese workers in the 80s. We created an original protagonist who would clearly need adidas SAFETY gear. It all makes sense when you think about the idea of a break up service. Clearly a dangerous job, definitely Japanese and highly original.
We welcome Mark Hunter as our new ECD
29\04\2009
We are excited to announce that we have appointed Mark Hunter as our new Executive Creative Director. Mark, formerly of EuroRSCG, is a kindred spirit who embraces both our commitment to creating disruptive and culturally relevant work, and our belief in Media Arts.
He is best known for his work as Creative Director on the Nike business at Wieden + Kennedy Amsterdam, where along with overseeing the launch of Nike Dance – which became the company’s fastest growing category - and the re-launch of the iconic Nike Air, Mark led the development of the acclaimed ‘Joga Bonito’ World Cup ‘06 work, Nike’s first truly global interactive campaign and the template for all future initiatives.
Is TV in Crisis?
03\03\2008
Executive Planning Director Tom Morton was one of the talking heads in The Guardian’s recent Future Of Television supplement. Discussing whether TV was in crisis, Tom commented: “TV has never been better.
New Galaxy Campaign for the launch of ‘Mistletoe Kisses’
14\11\2007
For the launch of Galaxy’s new ‘Mistletoe Kisses’ we’ve created a timeless, beautiful fairytale. The TV campaign tells the story of a gnome who is given a great idea by the Mistletoe fairy to make all the leftover kisses into Mistletoe Kisses.
‘Slow Melt Baileys’ re-launch before Christmas
26\09\2007
General Mills UK is generating new sales momentum for Häagen-Dazs with TV advertising that will boost awareness and drive retail demand at the start of the peak season for ‘treating’.