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Scottish Courage unleashes Newcastle Brown Humour

15\08\2005

View ‘Newcastle Brown ‘Brown Humour’ Campaign’

NEWCASTLE BROWN, Scottish Courage’s iconic premium packaged ale, is set to show its dark side in a new £1.5 million multi-media campaign created by TBWA\ London, ‘Brown humour. Not to everyone’s taste.’

Fiona Seath, Brand Manager — Newcastle Brown Ale said: “ The campaign marries a target consumer insight - that humour shared between close drinking pals is likely to be edgier and quirkier - with the advertising idea that Newcastle Brown Ale sanctions humour that’s a bit darker than its everyday counterpart.”

With media planning and buying through Starcom Mediavest, the campaign will launch with an initial four-month burst running from September in leading men’s magazine titles and on 6 and 48-sheet outdoor sites and washroom posters in the London, Tyne Tees and Yorkshire regions. The campaign will also feature in ambient media, including chip wrappers and beer mats.

• ENDS —

For further information please contact: David Jones, Scottish Courage Ltd Tel: 01784 468672

Author:

Avril Canavan

Tags:

newcastle brown

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