TBWA\ London

76-80 Whitfield Street
London W1T 4EZ

020 7573 6666

• Talk
• About Us
• Our Work
• Our Clients
• Contact

• Search

TBWA announces Senior Promotions

15\06\2006

Following the recent appointment of Steve Henry as Executive Creative Director of TBWA\LONDON, CEO Matt Shepherd-Smith has further strengthened the agency management with four promotions.

Neil Hourston becomes Executive Planning Director, taking on the role form Neil Dawson who was made Chairman earlier this year. Hourston joined GGT in 1996 and following the merger with TBWA Simons Palmer in 1997 assumed responsibility for the planning of Sony PlayStation and Muller among others. In 2000 Hourston was promoted to Head of Planning and 2005 to Joint Deputy Managing Director alongside Victoria Davies.

Victoria Davies becomes Managing Director, the position held by Matt Shepherd-Smith prior to his promotion to CEO in January. Davies joined TBWA\LONDON in April 2004 from M&C Saatchi where she ran the British Airways business globally. As Head of Account Management she has been responsible for running Scottish & Newcastle and Muller, and in 2005 was promoted to Joint Deputy MD. Currently Davies is heading the McDonalds business, which TBWA\LONDON won earlier this year.

Tom Morton becomes Head of Planning, and Robert Harwood-Matthews becomes Client Services Director, succeeding Hourston and Davies respectively. Morton joined TBWA as Managing Partner in February 2005 from Rainey Kelly Campbell Roalfe / Y&R where, as the agency’s youngest ever board member, he planned across the Virgin group of brands. At TBWA Morton has been responsible for overseeing the planning for PlayStation and Scottish and Newcastle.

Harwood-Mathews joined TBWA in 2002 as a Managing Partner in charge of running the hugely successful Nissan and PlayStation accounts. Prior to TBWA he worked at J. Walter Thompson where he ran the Nestle confectionary business, the Royal Air Force and NTL among others.

Matt Shepherd-Smith, CEO of TBWA\LONDON said “TBWA has a history of nurturing great talent and promoting from within. These are all outstanding individuals who will have a real impact on the agency in their new roles”.

                                                 - Ends -   

For further information on TBWA\LONDON please contact: Avril Canavan, avril.canavan@tbwa-london.com 020 7573 7113 / 07946416607

Notes to editors

Neil Hourston After 3 years at Newcastle University, and 2 years travelling the world, Neil started his career in qualitative research with a company called RDS. Here he specialised in leading edge techniques with companies such as Levis, Coca Cola and Whitbread. In 1995 he moved to join Grey advertising and 18 months later joined GGT.

At GGT he worked initially on Scottish Courage and Cadbury, and then following the merger with TBWA Simons Palmer in 1997, assumed responsibility for the planning on News International, Thomas Cook, Muller and Sony PlayStation. In 2000 Neil was promoted to Head of Planning and 2005 to Joint Deputy Managing Director.

Victoria Davies Victoria went to university at Nottingham and read History and joined DMB&B as a graduate trainee working on Mars, Lloyds TSB and RNIB. In 1998 she joined M&C Saatchi working on PPP Healthcare, Bradford & Bingley and British Airways. She was promoted to Group Account Director responsible for running the British Airways business globally, COI/Home Office Police Recruitment & Somerfield supermarkets. Whilst she ran the business, the Police Recruitment campaign continued with more TV ‘Could You’ executions, but was also extended to include a specific female targeting strategy and the hiring of community support and volunteer officers.

In April 2004 Victoria joined TBWA\LONDON as Head of Account Management with specific account responsibility for Scottish & Newcastle, McCain and Muller. She was promoted to Joint Deputy Managing Director in 2005.

Tom Morton Tom Morton began his advertising career as a planner at BMP DDB in 1996. Tom worked on Sony, New Labour, Reuters, The Guardian, Barclaycard and the National Dairy Council for whom he developed the award-winning ‘White Stuff’ campaign. He also wrote a series of articles on technology and youth marketing for the Financial Times.

Tom joined Rainey Kelly Campbell Roalfe / Y&R as their youngest ever board member in 2001 to plan across the Virgin group of brands. He worked with Virgin Atlantic, Virgin Megastores, Virgin.com and most notoriously on Virgin Mobile, which grew from a struggling discount brand with one million users to a vibrant youth brand with five million users. Tom also ran Rainey Kelly’s entries to the 2004 IPA Effectiveness Awards, at which the agency was crowned Effectiveness Agency of the year.

Tom joined TBWA as Managing Partner in February 2005 to oversee planning for PlayStation and Scottish & Newcastle.

Robert Harwood-Mathews Robert started his career in 1993 as a graduate in the media department, learning to plan and buy advertising space at Young & Rubicam for clients such as British Gas, Royal Navy and Rank Xerox.

After a year he moved to J.Walter Thompson as an account manager working on Esso, Oxo and Colman’s, all Unilever brands where he learnt the ways of fmcg accounts.

In 1996 he was lured by Publicis to be the Account Director on the vast Coca-Cola business and also on Guinness Breweries launching Kilkenny and Harp Irish beers on the UK consumer.

In 1998 he returned to J.Walter Thompson, this time to run the Nestle confectionery business including pan - European responsibility, the Royal Air Force and the fast moving world of NTL communications. In 1999 he was promoted to the board as a Director in Charge.

Rob moved to TBWA in 2002 as a Partner and now runs the Nissan and PlayStation accounts, his team have won literally dozens of creative awards in the last two years.

Author:

Avril Canavan

• © 2008 TBWA\London
• Privacy Policy
• Terms & Conditions