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$TBWA\LONDON appointed to Â£2M British Heart Foundation chest pains brief$

TBWA\LONDON appointed to £2M British Heart Foundation chest pains brief

19\06\2006

The British Heart Foundation, the charity at the forefront of the fight against heart disease, has appointed a £2 million brief to TBWA\LONDON without a pitch.

The account win will see TBWA\LONDON develop a national awareness campaign to encourage adults over 40 years old to call 999 if they are suffering chest pains and think it might be a heart attack. The campaign is expected to launch in xxxxx and will likely include press and poster executions.

xxx, marketing director of BHF said, “xxxxxxxxxx.”

Matt Shepherd-Smith, CEO of TBWA\LONDON, said: “We’re extremely excited about this brief and looking forward to working with a client that truly appreciates great disruptive thinking and work”

This is the fourth new business win for TBWA\LONDON this year, after winning Adecco, Expekt and McDonalds.

TBWA\LONDON is also currently involved in a four-way pitch for a brief on child obesity from the British Heart Foundation.
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For further information please contact Avril Canavan avril.canavan@tbwa-london.com +44(0)20 7573 7113 / +44(0)7946416607

About the British Heart Foundation xxxxxxxx

About TBWA\LONDON: TBWA\LONDON is part of one of the world’s fastest growing top ten agency networks, which was named ‘Global Agency Network of the Year’ by Advertising Age magazine in 2004. We are one of the most creatively awarded agencies, winning more Cannes Lions than anyone else, as well as the coveted Grand Prix in 2004 for our Sony PlayStation ‘Mountain’ ad. We work on 38 of the biggest brand names in the business, including, Adidas, Apple, Absolut, John Smith’s, Müller, McCain, Pedigree, Skittles, Sony PlayStation, Tunes and Whiskas. Founded in Paris in 1970, TBWA opened the London office in 1973 and now has over 200 employees. We were named one of the Sunday Times’ Top 100 Companies to work for 2003-2005. Globally the TBWA network, part of the Omnicom Group Inc, has 239 offices in 75 countries, and approximately 8,300 employees worldwide.

Author:: Avril Canavan
Tags:: british heart foundation

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TBWA\LONDON appointed to £2M British Heart Foundation chest pains brief

19\06\2006

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