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Zippy Gets Lippy! - NIVEA revives rainbow icon to front Ad Campaign

20\09\2006

NIVEA® is launching an irreverent poster campaign for its Lip Care Essential product featuring Zippy from the cult kids’ classic TV show, Rainbow. Making a comeback on 28 September, Zippy’s famous zipped lips will be transformed from arguably the roughest in Britain to soft, luscious and kissable lips, with the aim of driving trial and awareness of NIVEA Lip Care Essential. Created by TBWA\LONDON, the Ad campaign features the Zippy character under license from FremantleMedia Licensing Worldwide (FLW), the licensing division of FremantleMedia - one of the largest international creators and producers of programme brands in the world including the Rainbow brand.

The ad aims to bring warmth and humour to a category that is viewed as rational and dull, whist giving NIVEA a fresh tone of voice in line with attracting its audience of 16-24-year-old women. The campaign will initially run across university cities nationwide and primarily target students through additional posting within university campuses, including library screensavers.

Rachel Jewsbury, Brand Manager for NIVEA Lip Care said: “The Beauty category can take itself too seriously sometimes. We wanted to show our younger consumers that NIVEA Lip Care is fun and cheeky and if it can transform even the rough lips of Zippy, there’s hope for the rest of us.”

Danny Brooke-Taylor, creative director at TBWA\LONDON said: “Zippy is a national institution and after years in the wilderness, he’s back as the face of NIVEA Lip Care. Who better to illustrate the product benefits than this iconic figure?!”

Pindy O’Brien, Head of Brand Licensing and Retail, UK, at FremantleMedia Licensing Worldwide, who brokered the deal with TBWA\LONDON, added: “The team at TBWA\LONDON have done a tremendous job with this campaign and we’re delighted to see Zippy make a comeback in such a spectacular style! This partnership is a great example of how creativity and a good sense of humour can really add another dimension to a product and we’re really excited to be a part of it!”

The campaign was created by Danny-Brooke Taylor, with media planning and buying through Carat.

…more

Rainbow is a part of the Thames back catalogue, which is licensed by FLW. Other titles from this catalogue include Count Duckula, Jamie, Chorlton and The Wheelies, DangerMouse and The Wind In The Willows.

/ends

For further information: Lynne-Mei Lee, FremantleMedia Avril Canavan Tel. + 44 (0) 20 7691 6782 Tel. +44 (0) 20 7573 7113 lynne-mei.lee@fremantlemedia.com avril.canavan@tbwa-london.com

Richard Clarke, Nivea
Tel. + 44 (0) 20 7497 5657
Richard.Clarke@beiersdorf.com

Notes to editors:

About FremantleMedia Licensing Worldwide FremantleMedia Licensing Worldwide (FLW) is the licensing division of FremantleMedia, one of the largest international creators and producers of programme brands in the world, with leading prime time drama, serial drama, entertainment and factual entertainment programming in over 40 territories. FLW exploits FremantleMedia’s many strong brands including the award winning international format, Idols and the cult children’s classics, Rainbow and Danger Mouse, across multiple off-screen platforms including merchandising campaigns, interactive and wireless support, home entertainment and music publishing. International drama programmes include Germany’s top-rated serial drama, Gute Zeiten, Schlechte Zeiten (Good Times Bad Times), the UK’s most successful police drama, The Bill, and Australia’s top serial drama, Neighbours. The company’s entertainment and factual entertainment hits range from the award winning international format, Idols, broadcast as the prime time show, American Idol, on FOX in the US, to the grime-busting format, How Clean is Your House? and factual entertainment series starring celebrity chef, Jamie Oliver, Jamie’s Kitchen, as well as long-running game shows like The Price Is Right. Fremantle International Distribution, the company’s international distribution division, licenses over 19,000 hours of programming to 150 countries worldwide. Recent international successes include US ratings-toppers The Apprentice: Donald Trump and The Apprentice: Martha Stewart, hugely successful fashion reality series, Project Runway starring Heidi Klum, exquisite Brook Lapping production Catherine the Great and the music event special, Britney Spears: In the Zone. FremantleMedia is the production business of the RTL Group, Europe’s largest television and radio broadcast company. www.fremantlemedia.com

Author:

Avril Canavan

Tags:

nivea

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