TALK\
TBWA\LONDON wins £20m Adecco brief
06\01\2007
Adecco, the worldwide leader in Human Resource services,new national airline of the United Arab Emirates, has awarded its global $100m advertising business to TBWA after a 4-way pitch including Ogilvy & Mather, JWT and Publicis.
The account win will see TBWA oversee a major global marketing push for Etihad and will incorporate advertising, media, sales promotion and PR. TBWA will handle the business out of its London office and coordinate the other Omnicom agencies that were involved in the pitch including Fleishman-Hillard and Tequila\London.
Matt Shepherd-Smith, Managing Director of TBWA\LONDON, said: “This is a flagship advertising account and we’re delighted to be involved in the development of the Etihad brand on a global stage. It’s a great creative opportunity and the breadth of the task will see TBWA do what it does best — disrupt the airline category to create a distinctive and memorable campaign for Etihad which was recently voted the worlds leading new airline.”
Ian Ferguson-Brown, Head of Marketing at Etihad adds: “We saw some impressive agencies but TBWA really demonstrated a deep understanding of our business. We’re looking forward to working with TBWA and its sister agencies.”
A new TV and print campaign will launch in the autumn of this year.
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For further information on TBWA please contact Avril Canavan avril.canavan@tbwa-london.com +44(0)20 7573 7113 / +44(0)7946416607 For further information on Etihad Airways please contact Kate Oyler oylerk@fleishmaneurope.com +44(0)20 7395 7016 / +44(0)7796447124
About Etihad:
Etihad Airways already flies to 17 destinations in the Middle East, Europe and Asia. The growing network now serves Amman, Bahrain, Bangkok, Beirut, Cairo, Colombo, Damascus, Dammam, Geneva, Frankfurt, Karachi, London (Heathrow), London (Gatwick), Mumbai, Munich, New Delhi and Riyadh.
Etihad’s focus is on doing things differently — reinventing the way an airline works, with the emphasis very much on creating new standards in hospitality. Etihad refers to passengers as ‘guests’ and has three ‘guest zones’ — Diamond, Pearl and Coral - rather than classes. Each zone provides guests with a premium service and undivided attention.
In addition to Etihad’s rapidly expanding international routes, the airline has also created Etihad Holidays in record time. Launched in May 2004, Etihad Holidays offers an array of over 170 hotels in more than 35 exciting holiday destinations in 14 countries — from vibrant bustling cities and picturesque, romantic beach resorts to cultural breaks and world renowned hotels.
The cargo division of Etihad Airways, Etihad Crystal Cargo, offers a comprehensive range of cargo services on all flights across the network. A growing fleet of regional freighter aircraft operates to additional cargo destinations - currently Frankfurt, Amman, Mumbai, Milan, Chennai, Khartoum and New Delhi - and to world-wide charter locations. Etihad Crystal Cargo’s services are based on three fundamental promises - Ultimate Information Transparency, 21st Century Technology and Total Customer Focus.
About TBWA:
TBWA Worldwide (www.tbwa.com), Advertising Age magazine¹s 2004 Global Agency Network of the Year, is one of the world¹s fastest growing agencies in the top-ten. TBWA creates disruptive ideas for global clients, including Absolut, adidas, Apple, Beiersdorf, Häagen-Dazs, Henkel, Masterfoods, McDonald¹s, Michelin, Nissan and Sony PlayStation. In 2004, TBWA was recognized as the most awarded network by Creativity magazine and was the most awarded network at Cannes Lions International Advertising Festival, The One Show, AdFest and Art Director¹s Club. TBWA has 239 offices in 75 countries, and approximately 8,300 employees worldwide.
Omnicom Group Inc. (NYSE-OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
- Author:
- Avril Canavan
- Tags:
- adecco
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