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Leapfrog appoints TBWA\LONDON for UK activity

18\04\2007

LeapFrog, a leading developer of children’s educational learning products, has appointed TBWA\LONDON to handle its advertising account. The appointment will see TBWA\LONDON develop a long-term strategic positioning for LeapFrog with the aim of raising brand awareness around the launch of new technology-based products.

TBWA\LONDON is first UK agency to be appointed to work on LeapFrog’s £1million advertising account since the brand launched in the UK in 2000. Leapfrog’s retailers include Early Learning Centre, Argos, Toys R Us, Woolworths, Boots, and Mothercare in the UK.

Teresa Ceballos, Vice President of Marketing said, “LeapFrog is an ambitious brand and we’re excited to be working with TBWA on disruptive ideas to deliver our development plans to our core consumers”.

Victoria Davies, managing director of TBWA\LONDON said, “Kids toys are either plastic and garish or educational and worthy. Leapfrog disrupts these conventions by producing products that genuinely educate and entertain kids and we are delighted to be working with them”.

TBWA\Chiat\Day, New York is the lead agency on the account and was appointed by LeapFrog in 2006.

LeapFrog is the TBWA\LONDON’s 6th appointment this year having been appointed by Powergen, Capital Partners, Lovefilm.com , Fayrouz and Hudson so far this year.

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For further information on TBWA please contact Avril Canavan avril.canavan@tbwa-london.com +44(0)20 7573 7113 / +44(0)7946416607

Author:

Avril Canavan

Tags:

leapfrog

new business win

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