TALK\
Sir Nicholas Stern talks at TBWA\LONDON
11\09\2007
This morning we held the second of our 10x10 breakfasts — a series of 10 events that address topics we believe will be significant to us all in the marketing and communications business by 2010.
In the first one we heard from Lord Puttnam on the subject of driving trust through building brand advocacy and today we heard from 3 distinguished speakers in the field of sustainability under our heading ‘Shades of Green’. Sir Nicholas Stern, the author of the Government report on Climate Change kindly agreed to speak off the record about his findings. He was joined by James Tugendhat, the CEO for UK and Ireland of Method Home Products, ethical and environmentally sound cleaning products. Our third speaker was Naresh Ramchandani, the man who is pioneering the aptly named ‘Green Thing’, which is an initiative to bring the creativity of the marketing industry to the forefront of solving ecological issues.
We invited them to talk because we believe that the clock is ticking on all things ‘Green’. It is not an understatement to say that it is a global issue, and nor is it an understatement to say that it is an acute issue for our industry.
Last month TBWA\ conducted an omnibus survey to look into consumer attitudes towards ‘buying green’, and sustainability as it relates to consumption. The results indicated that there is an appetite to change behaviour, but that consumers need companies and brands to make it easier for them to buy ‘green’ products. And interestingly, if it means having to pay more for these products, 67% of our respondents would be willing to pay more.
You can view the findings of the omnibus survey in ‘Diary of a conflicted marketer, aged 36 ½’ below or our blogspot http://diaryofaconflictedmarketer.blogspot.com
Download ‘Diary of a conflicted marketer, 36 1/2 ‘
- Author:
- Matt Shepherd-Smith
- Tags:
- 10x10
- events
- green
- speakers
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