TALK\
No tits, no puppies, no baps, no melons…
09\11\2007
We’ve just launched an outdoor push for ShortList, the new free weekly men’s magazine.
The cheeky campaign aims to raise the profile of ShortList and differentiate it from most other men’s magazines, by underlining its core proposition: ‘For Men With More Than One Thing On Their Minds’.
We’ve created four ads; “Bird-feeder”, “Dog basket”, “Fried egg” and “Fruit bowl”, all designed to emphasize one of the key differences between ShortList and most other men’s magazines – the proud lack of naked female breasts.
View the ads and download the press release by clicking on the links below.
Download ‘Shortlist Launches Outdoor Push - Press Release ‘
- Author:
- Sushil Hunjan
- Tags:
- outdoor
- shortlist magazine
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