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E.ON launches new campaign to bring energy to life

16\03\2008

View ‘E.ON See it and Save it ‘

TBWA\LONDON has created a through the line campaign for E.ON, one of the UK’s leading power and gas companies, which will run across TV, press, poster and online.

Using the thought of illumination to bring energy to light, the campaign is based on a creative idea of making energy visible.

Catherine Woolfe, Head of Advertising and Marketing Communications at E.ON, said: “We want to be known as the supplier that helps make energy more tangible for people. This campaign gives us a great opportunity to have a conversation with consumers in a way that helps them to see what they pay for, so they can have more control over it and so save money and energy.

When you can see and experience energy, you can save it.”

Steve Henry, Executive Creative Director TBWA\LONDON said: “As usual, E.ON are leading the field in this marketplace. We’ve got a really unusual new commercial, with a fresh, provocative thought at the heart of it.

The idea is that E.ON can help consumers to be more intelligent about their energy use. We have brought this to life by showing a man who realises he can see the energy things use and therefore control it. It doesn’t look like anything else you’ve ever seen before, and it shows how E.ON are engaging with their customers in a totally new way. It will be interesting to see how the competition attempt to catch up.”

The campaign was created by TBWA\LONDON with media planning and buying through Initiative.

The music in the ad is entitled ‘Get up and Go’ by Broadcast 2000 and was sourced by TBWA\Stream.

Author:

Sushil Hunjan

Tags:

advertising campaign

energy

eon

tbwa london

television campaign

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