TALK\
TBWA launches new doodles campaign for Nissan Qashqai
08\03\2008
We’ve just launched new creative for Nissan to support its ‘URBANPROOF’ campaign for the Nissan Qashqai model. Running throughout the month of March TBWA\LONDON is set to doodle all over London’s key entertainment listings pages in Time Out and Metro.
The creative features a series of hand drawn doodles by one of our very own art director’s, Marie Voss, placed over live listings in both publications to compliment the editorial environment through its use of playful humour.
Marie Voss, TBWA\LONDON Art Director said, “We wanted to capture how the Nissan Qashqai fits seamlessly into urban life and helps you get the most out of city living. Everyone loves to doodle, and so in using this unconventional creative and media placement, we hope to add to the reader’s enjoyment of the publication. The perfect result for me would be if people felt inspired to continue my doodles.”
Each of the four double page executions tells a different product story about its handling ability, design or technology.
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