
TBWA\LONDON and digital agency Skive have created a great looking microsite for Nivea Sun ‘Lighten Up’.
We created a site that encapsulated the feel good factor of summer while still promoting the importance of sun protection. The site met the client brief while also representing a step forward for Beiersdorf in terms of pushing the boundaries of digital creativity.
The site holds content on the hot events to visit this summer, Britain’s best outdoor spots, tips for how to stay cool and protected while enjoying the sun, as well as product information. We also included a free sample button and a competition element, as well as a download option for the TV music track.