
‘Lick the lid of life’ for Müller is the winner of AdSlogans, Slogan of the Year Awards 2007/08. This slogan award scheme aims to recognise the originality, creativity and value of the best slogans that have appeared since January 2007. “Lick the lid of life” for Müller has been inducted into the Advertising Slogan Hall of Fame which recognises excellence and best practice in advertising and creativity.