TALK\
Tap Project Radio - Unicef
23\03\2009
Sunday 22nd March was World Water Day and all this week UNICEF’s Tap Project will be running in different cities across the US to raise awareness and donations towards providing clean drinking water for children around the world.
TBWA\Chiat\Day LA is responsible for Tap LA. In addition, this year we have created a week long radio station that will stream on the site www.tapprojectradio.org.
Celebrities, musicians, artists and ad industry legends have all donated time to produce hour long sets showcasing some of their favorite songs and raising awareness of the cause.
The aim of Tap Project Radio is to raise just $10,000 – which is enough to provide clean drinking water for 10,000 children for 40 days.
One of the ad industry highlights is an interview between Lee Clow and David Droga about the initial idea for the Tap Project (originally created just for the New York market by Droga5).
The Clow/Droga interview will air on Tuesday 3/24 at 12pm ET and will be rebroadcast at 6pm ET and Midnight ET.
Take a look at the website/radio station www.tapprojectradio.org and spread the word by supporting the cause through Facebook http://www.facebook.com/tapprojectradio.
- Author:
- Julie McKeen
- Tags:
- 10x10
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