TALK\
TBWA scoops silver at Cannes for adidas
29\06\2009
This week we celebrate scooping Silver in the Film category at Cannes for our adidas ‘safety’ campaign.
adidas created a range of safety gear for Japanese workers in the 80s. We created an original protagonist who would clearly need adidas SAFETY gear. It all makes sense when you think about the idea of a break up service. Clearly a dangerous job, definitely Japanese and highly original.
View the film here. http://www.youtube.com/watch?v=62b813LAM-U
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