
In August 2009, Skittles launched a new online experience: Skittle Skuffle. Skittle Skuffle is an animated webgame that lets you create avatars and challenge them against friends, family, work colleagues, people in your social network.
You can use your social networks such as Facebook and Twitter to gather fans who will add points to your Skittler and help you to win.
Best of all, the overall winner will get to see their final victory broadcast onto the enormous billboard at Piccadilly Circus.
http://www.goskittleyourself.com