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Oliver’s Travels

11\09\2009

TBWA\LONDON publish Oliver’s Travels for Pedigree Last week we launched a micro site and a children’s picture book. Written by award-winning children’s author Liz Pichon, the aim of the book is to entertain children and articulate the fact that small individual actions can make a big difference. That’s why we’ve chosen to do something different and divert from the traditional marketing route as a way to communicate these values better to children. All profits will go to The Pedigree Adoption Drive, which aims to help homeless dogs, find loving homes.

Author:

Anna Buckley

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