TALK\
PlayStation 3
11\09\2009
The Game is just the start!
Recently we created a major campaign for PlayStation to get across the full experience of the console, encompassing hardware, software and online.
With all work across outdoor, TV spots and print using the end tagline ‘The game is just the start’, the campaign set out SCEE’s definition of interactive entertainment, highlighting the breadth of content, social and hardcore gaming that PlayStation 3 offers; demonstrating the sheer scale of richer, exciting and truly open ended experience.
Each commercial takes the viewer on a journey, whether to a vivid new world of visual entertainment or to a place where social gaming unfolds like never before.
- Author:
- Anna Buckley
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