
This month TBWA\LONDON launch the new Häagen-Dazs TV ad. Entitled ‘Ballet’, the new advert plays on the theme of closeness and follows a couple as they share a tender moment behind-the-scenes at a performance of Swan Lake. Directed by Philippe André, the advert features choreography and dancers from the Ukrainian National Ballet and the track ‘Open Up Your Door’ from the new album by Richard Hawley.