PSP IS HERE TBWA\LONDON Launches International Brand Campaign
TBWA\LONDON has created an £x million international brand campaign for Sony PlayStation to launch the PSP PlayStation Portable, its hand held entertainment device which will be available across Europe from 1st September.
TBWA\LONDON has created a campaign for Transport for London and the Greater London Authority to dissuade people from using illegal minicabs in London, which in the first two years of the campaign reduced the number of sexual assaults carried out by their drivers by a third.
Stream\, the brand entertainment specialist, is continuing its recruitment drive with the announcement that Ben Robinson has been appointed as executive content director.
TBWA\LONDON has created a national brand campaign for Eurostar, launching on 9th September. The 40” TV ad “About Now” aims to communicate that travelling by Eurostar brings out the best version of you.
TBWA\LONDON is set to unveil the UK launch of the PSPâ„¢ PlayStation® Portable, the handheld entertainment device from PlayStation, in an £2 million national print campaign.
NEWCASTLE BROWN, Scottish Courage’s iconic premium packaged ale, is set to show its dark side in a new £1.5 million multi-media campaign created by TBWA\ London, ‘Brown humour.