WORK\

Adidas ‘Blue Day Out’

August\2006

Blue day out - an event for Chelsea players and fans alike, the aim of which was to create the largest ever team photo. This was a visual acknowledgment of the fact that the Chelsea players and fans together represented the ultimate team. The day was hosted by Jonny Vaughn and attended by all the players and over 3,000 fans. The resulting photo was used online, and on the west wall at Stamford Bridge. The project also picked up the attention of the national press on the day of the event.