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Adidas ‘London Marathon’ Poster Campaign

April\2007

As the London Marathon is all about the runners, we wanted to celebrate adidas’s belief that Impossible is nothing through the personal challenge faced by those attempting to run the London marathon. Inspirational posters promoting the arduous personal challenges faced by those running the 26.2 miles were strategically deployed along the route of the marathon so that the timing of each message would create the greatest resonance with the runners.

Author:

Thom Elliot

Tags:

adidas

co-creation

marathon

running