Work\
Work\Archive – 2005
September\2005
July\2005
Häagen-Dazs ‘Slow Melt’
July\2005
Consumers’ relationship with Häagen-Dazs ice-cream is far more emotional than one would think.We learnt that the ultimate pleasure for our target is one that evokes an intense sensory experience - one that lasts longer.TBWA\LONDON developed a campaign around that single-minded message: “The Longer Lasting Pleasure”.
