TBWA\LONDON are the latest creative outfit to wave it around for Green Thing. “Well if we’re gonna encourage people to turn their lights off early,” they said to us, “we should video a man dancing around in the dark wearing nothing but a glow-in-the-dark condom, obviously.” It made perfect sense at the time.
A few weeks later, they came back with a video that was utterly and brilliantly daft shot by the talented Matt Lipsey, one of the Little Britain directors, and featuring perhaps the world’s most gifted genital actor dancing to a glorious piece of Justin Hawkins-written cock-rock and showing off the biggest a range of genital jokes and impressions ever to be paraded on the internet.
“Green Thing is a fantastic initiative. We thought it was really important to make a cut-through piece of film, and with this film we think we’ve turned the volume knob up to 11,” said Steve Henry of TBWA.
By Naresh Ramchandani, Do The Green Thing.