WORK\

E.ON See it and Save it

April\2008

On behalf of E.ON we created a through-the-line campaign which runs across TV, press, poster and online.

The 40- and 30-second ads along with 10-second tails are based on a creative idea of making energy visible to encourage people to save it. The campaign supports and drives people to E.ON’s website www.eonenergy.com/see where consumers are able to manage their account online to see how much energy they use with the Energy Tracker as well as take the Energy Challenge and get a personalised energy efficiency report for their home.

The idea is that E.ON can help consumers to be more intelligent about their energy use.

“We have brought this to life by showing a man who realises he can see the energy things use and therefore control it.” Steve Henry, Executive Creative Director, TBWA\LONDON.

Author:

Sushil Hunjan

Tags:

advertising

energy

eon

integrated

london

tbwa

television