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Galaxy partners with Sex and the City

May\2008

The campaign centers around Galaxy’s sponsorship of the long-awaited chic flick, Sex and the City. By drawing on the age old debate - Sex or Chocolate? - the campaign highlights the Galaxy bar as an indulgent female pastime second to no other.

Consisting of TV, outdoor and digital, the campaign is aimed at women who love to indulge themselves, whether it is by losing themselves in the new Sex and the City movie or by unwrapping a velvety bar of chocolate.

Author:

Sushil Hunjan