WORK\

Häagen-Dazs ‘Slow Melt’

July\2005

Consumers’ relationship with Häagen-Dazs ice-cream is far more emotional than one would think.We learnt that the ultimate pleasure for our target is one that evokes an intense sensory experience - one that lasts longer.TBWA\LONDON developed a campaign around that single-minded message: “The Longer Lasting Pleasure”. This film focuses on the absorbing pleasure of eating Häagen-Dazs. Because it is is so rich and creamy, Häagen-Dazs provides a longer lasting eating experience.

Author:

Aurelie Deleye

Tags:

food

häagen-dazs

tv