WORK\

Muller 1-100

April\2007

For the next stage of Muller’s ‘Love Life’ campaign, rather than just tell people what a Müller life was, we wanted to find people who already lived the life, and let them spread our word

So we went out to audition and find one hundred real people aged 1-100 with a passion for yogurt. A nation-wide talent hunt was started to find the Lid Lickers, involving print and radio promotions. The content was used for PR and to connect with consumers via YouTube and other digital media.

The website was redesigned to entertain and educate our consumers about the Lid Lickers and their favourite Muller yogurts, and the winning 100 featured in our new TV and print campaign.