WORK\
Muller Little Stars
April\2008
In April 2008 we launched a new campaign for Müller which educated parents about the amount of ingredients that goes into their kids range yogurt, Müller Little Stars.
Aimed at mums with young children, the ad creates a colourful vision of mums passing on a message using walkie-talkies made from cups and brightly coloured string to convey the facts about the high number of ingredients used in Yoplait Petit Filous (15) compared to Müller Little Stars (7 and no e-numbers).
The comparative nature of the advertising makes the production the first of its kind in the yoghurt category, allowing mums to make an informed choice for the first time. The female voiceover also advises checking the labels at supermarkets and finally reiterates that, unlike competitors, Müller Little Stars are 100% natural.
The telephone network in the ad was made up of 100 miles of wool, creating a vibrant sequence of shots reflecting the health and vitality represented by the brand.
The first of its kind in its category the ad challenges Petit Filous’ market leading status by outlining the facts and raises issues of food health and education.
