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Never Lost Heart

February\2007

TBWA have created an Impossible is Nothing brand ad in recognition of Jonny’s comeback after 3 1/2 years of injuries. Jonny’s list of injuries would set most people back – to go through so much showed that he’d never lost heart. NB. The ad ran the day after his blinding performance against Scotland – the injury he sustained during that match (which required 14 stitches) was added to the copy in time.

Author:

Thom Elliot

Tags:

adidas

england

heart

impossible is nothing

injury

jonny

rugby

wilkinson