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Nissan Navara Dies Hard
July\2007
The Nissan Navara teamed up with tough man John McLean (Bruce Willis) for the theatrical release of Die Hard 4.0.
Nissan celebrated the arrival of the latest Die Hard installment by creating a special edition vehicle - the Navara Die Hard 4.0.
We used massive outdoor posters, print ads and a collaboration with the Sun newspaper to show the powerful pickup with its new partner.
- Author:
- Jamie Bristow
- Tags:
- navara
- nissan
- outdoor
- sponsorship
