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Nissan Qashqai Car Games 2

April\2008

Throughout the course of the year we’ll be releasing a series of virals on various sites to support the latest Nissan Qashqai campaign. The viral below is the first one to be revealed as part of the Nissan Qashqai Car Games 2, which acts as a sequel to last year’s digital campaign. The viral introduces us to the ‘Spanner League’, which consists of eccentric teams that replicate the extreme stunts of last year’s professionals. The virals aim to be highly engaging and drop dead funny, for example in this first viral you see a dog driving the car through a hoop of fire, with a gang of musicians strapped to the outside of the car.

Author:

Sushil Hunjan