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Nissan QASHQAI Outmaneouvres Urban Monsters
January\2008
The Nissan QASHQAI’s ALL MODE 4x4 technology gives its driver improved grip, control and agility - perfect for dealing with the urban world!
To dramatise these capabilities, we conjured up a gang of gruesome monsters created from familiar urban obstacles. The QASHQAI is pictured in front of a graffitied wall as if it has outmaneuvered the spray painted nasties.
We showed the illustrations in a series of small press ads, or ‘fractionals’, which ran side by side or consecutively in entertainment listings across the UK (Guardian Guide, TimeOut etc).
- Author:
- Jamie Bristow
- Tags:
- graffiti
- nissan
- qashqai
