WORK\

Nivea Masterbrand

January\2008

We are living in a world of polarized ideals about beauty. On the one hand there’s L’Oreal presenting an unattainable, elite beauty represented by achingly perfect models and celebrities that make ordinary women feel bad about themselves. On the other hand there’s Dove telling women to accept what they are and look and learn to feel confident. At NIVEA we know that beauty must find a third way; to project a reality but also project aspiration; to project an inner beauty as well as an outer beauty; to treat women with respect but also have some fun.

Author:

Sarah Jenkins

Tags:

beauty

beiersdorf

nivea