WORK\

Nivea Body Smooth Sensation

January\2008

With the world going crazy for moisturisers that tanned, firmed and banished cellulite we needed to find a strong territory for our more straightforward moisturiser product; a product that simply moisturused. So we went back to very basic, but intuitive, brand truths; when their skin is moisturised women feel so much more confident, so with Smooth Sensation everyone could feel every bit irresistible…so much so that they might want to share it with others!

Author:

Sarah Jenkins

Tags:

beiersdorf

body

moisturiser

nivea

smooth