WORK\

Nivea Light Feeling Lotion

May\2007

Winter is burdened by sadness and seriousness. Summer should be about longer, lighter days. Happy days. We want people to feel good about the British sun, take life a bit less seriously, find those little moments (and some big moments) in life that just make them smile, grin or laugh. This wasn’t about beach holidays, it was about everyday summer, bbqs, beer gardens, parks and festivals. To launch our new product (the super easy to absorb NIVEA Sun Light Lotion) we ran international copy on TV to raise awareness and then used more inventive touchpoints to remind people just how idiosyncratically wonderful summer in Britain can be via radio, sampling and digital media.

Author:

Sarah Jenkins

Tags:

beiersdorf

light

nivea

summer

sun