WORK\

NIVEA Lip zippy poster

September\2006

We are determined to get a NIVEA lip product into every British woman’s handbag. In 2006 we had money set aside to speak specifically to students. With Heat magazine still in ascendance and Posh & Becks on every front page ‘celebrity’ was the buzzword on everyone’s lips. So we set out to find the celebrity who would most need our product; the celebrity with the roughest lips in showbiz. Subsequently in Autumn 2006 students on university campus’s across Britain were bombarded with 6 sheet posters featuring a particularly loud and proud brand ambassador - Zippy, from the children’s TV show Rainbow.

Author:

Sarah Jenkins

Tags:

beiersdorf

care

lip

moisturiser

nivea

zippy