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Nivea Visage Oxygen

August\2007

In August 2007, NIVEA Visage were preparing themselves for their biggest and most innovative product launch within the non-age facecare market. Oxygen Power used the latest in cosmetic science to capture 15% pure Oxygen within a moisturiser to help recharge the skin of our work hard, play hard female audience.

TBWA\ and NIVEA worked tirelessly to push the boundaries of innovation within outdoor, press and digital media channels to help embrace the innovative qualities of the product and used a creative idea, hinged on oxygen bubbles, to help highlight the refreshing and wonderful qualities of a product that had captured 15% of pure Oxygen.

Author:

Paulo Salomao

Tags:

beiersdorf

face

moisterising

nivea

oxygen

visage